HOW TO THINK LIKE A TRANSPORTER
AS A MANAGEMENT STUDENT WHAT IS THE IMAGE THE UBIQUITOUS TRANSPORTER INSPIRES WHEN THE TERM TRANSPORTER POPS UP BEFORE YOU? TRANSPORTER IS, AFTER ALL, NOT A DEROGATORY TERM. DON’T EVEN TRY TO GIVE A REGIONAL TINGE TO THEM, ALLUDING THEM TO TYPICAL PUNJABI COMMUNITY, EVEN IF THE FACT IS THAT THE PUNJAB BODY TRUCKS AND SARDARS ARE PREVALENT TRANSPORTERS ALL OVER INDIA. LET US GET INTO THEIR SHOES OR RATHER GET INTO THE DRIVING SEAT OF THE TRANSPORTER AND TRY TO VIEW INTERESTING ASPECTS OF DAY TO DAY COMMON-SENSE BUSINESS APPROACH OF A TRANSPORTER AND WHAT IT MEANS TO BE A TRANSPORTER.
1. IT MEANS YOU ARE CONSTANTLY IN LOOK-OUT FOR NEW BUSINESSES EVEN IF YOU HAVE NO ASSET (NO TRUCK, OFFICE OR EVEN STAFF), IT MEANS SAYING THAT YOU OWN IT EVEN IF IT IS NOT YOURS!
2. IT MEANS HOW WITH MINIMUM INITIAL RESISTANCE YOU CAN START THE BUSINESS- JUST ON ONE TABLE AND CHAIR AND A BOARD AND YOUR BUISINESS STARTS!
3. IT MEANS HOW THROUGH A NETWORK OF AGENTS ALL OVER INDIA YOU BECOME AN ALL-INDIA TRANSPORTER EVEN THOUGH YOU MAY BE HAVING YOUR PRESENCE AND SET-UPS IN ONLY ONE OR TWO PLACES. THIS IS TRUE FOR INTERNATIONAL LOGISTICS SERVICE PROVIDERS ALSO.
4. IT MEANS START SMALL AND GRADUALLY BUILD-UP SCALE AND EXTEND YOUR INFRASTRUCTURE OF WAREHOUSES, VEHICLES AND MODERN SYSTEMS. ALL TOP LOGISTICS SERVICE PROVIDERS IN INDIA STARTED SMALL AND WITH ROUGH AND TOUCH IMAGE AND LATER ON ACQUIRED CORPORATE IMAGE OR SOPHISTICATION OR COMPUTERISATION. JIT OR RFID OR ONLINE TRACKING OR SAP OR ORGANISED INDUSTRY PLAYER IMAGE.CAME MUCH LATER. ITS ONLY RECENTLY THAT YOU FIND THE VENTURE CAPITALISTS TRUYING TO FIND INTERESTING STORIES IN THE LOGISTICS SPACE AND MANY FUNDINGS HAVE BEEN MADE IN THIS SPACE. IT ALSO MEANS HOW TO BUILD TRUST/REPUTATION OVER YEARS.
5. IT MEANS CONNECTING, NETWORKING, NO OFFICE (MOBILE WILL DO), IT MEANS HOW YOU LINK UP WITH AS MANY PERSONS AS POSSIBLE, YOUR MOBILS ARE SWITCHED ON 24X7.
6. IT MEANS HOW YOU KEEP YOUR SERVICE PROVIDERS HAPPY BY PAYING INSTANTLY, FREIGHT ON TO-PAY BASIS BY CASH AND GETTING BEST RATES FROM THEM THROUGH YOUR PROMPT PAYMENT REPUTATION SO THAT NEXT TIME YOU DON’T HAVE TO BARGAIN HARDER.
7. IT MEANS YOU ARE AN IMPORTANT AND RESPONSIBLE CITIZEN OF THE COUNTRY WHO IS SOMETIMES ENTRUSTED WITH ENVIOUS TASK OF SUPPLYING RELIEF AND MEDICAL AND FOOD SUPPLIES TO THE MOST DIFFICULT OF TERRAINS AND TROOPS IN MOST CATASTROPHIC CONDITIONS AND EMERGENCY SITUATIONS, ANYWHERE IN THE COUNTRY AND EVEN OVERSEAS, SAFELY AND ON TIME.
8. IT MEANS WHEN THE CUSTOMER HAS BOUGHT OR IMPORTED AN EXPENSIVE GOODS OR MACHINERY OR A PAINTING IN INDIA, SAY MUMBAI, HE WILL NOT MIND TO SHELL EXTRA MORE TO MAKE THE GOODS REACH SAFELY AT THE DESIRED DESTINATION, SAY DELHI EVEN IF IT MEANS PAYING A BIG AMOUNT.
9. IT MEANS GETTING ANYTHING AT WHATEVER PRICE TO THE DESIRED DESTINATION. SOMETIMES IT MAY MEAN EVEN SUPPLYING THE LONELY PACK OF CUBAN CIGAR, ONLY AVAILABLE FROM A PARTICULAR SHOP IN SOUTH MUMBAI, WITHIN 8 HOURS AT ANY COST, TO THE CHAIRMAN OF THE HOTEL GROUP WHO HAPPENS TO COME ALL THE WAY FROM ABROAD JUST TO ATTEND THE OPENING CEREMONY OF THE 5 STAR HOTEL AT JAIPUR, BUT THE ORGANISERS HAD, SOMEHOW, IN THE MIDST OF OTHER PREPARATIONS MISSED THAT THE CHAIRMAN WAS VERY FOND OF THE PARTICULAR CIGAR AND HE WOULD BE ANGRY IF HE IS NOT PROVIDED WITH THE PARTICULAR CIGAR! (OF COURSE, LATER ON THE TRANSPORTER CHARGES THE HOTEL A FORTUNE FOR THIS BILL AND HE IS EARNESTLY PAID!)
10. IT MEANS HOW TO MAKE FAT BILLS – CHARGING FOR A NUMBER OF SERVICES RENDERED UNDER DIFFERENT HEADS RATHER THAN A LUMPSUM - EHOUGH TO CONFUSE THE CUSTOMER AND COMPEL HIM TO PAY A LARGER SUM.
11. IT MEANS, YOU KNOW HOW TO ADJUST MANY GOODS IN ONE CONSIGNMENT AND IN THE PROCESS OF COLLECTION OF GOODS AT YOUR GODOWN, IT MAY TAKE SOME TIME, SO MEANWHILE YOU HAVE TO TELL SMALL LIES AND USE THEM TO YOUR ADVANTAGE TO GAIN TIME. SOMETIMES. IT MEANS TAKING USE OF CURRENT NEWS TO OUR ADVANTAGE AND SAYING TO PARTIES THAT YOUR GOODS WILL GET DELAYED, YOU CAN TAKE ADVANTAGE OF SUCH NEWS AS THERE ARE FLOODS, THERE IS ARSON IN CENTRAL INDIA, THERE IS BACKLASH ON NORTH INDIANS IN MUMBAI, YOU CAN SAY THE ROADS ARE BLOCKED DUE TO COMMONWEALTH GAMES IN DELHI, YOU CAN EVEN SAY TRAIN HAS NOT LEFT THE STATION. THE LEASE WAS NOT OPENED TODAY,ETC ETC. YOU CAN SAY THERE IS HEAVY RAINS IN MUMBAI, MAHARASHTRA, PUNJAB,. YOU CAN SAY THE ONLY BRIDGE LINKING THE NORTH EAST IS HEAVILY JAMPACKED AND THERE IS NO WAY TO REACH THERE FOR AT LEAST ONE WEEK. YOU CAN SAY THERE IS HEAVY SNOWFALL IN JAMMU-SRINAGAR NATIONAL HIGHWAY AND TRAFFIC IS STANDSTILL FOR ONE WEEK, SO ON AND SO FORTH
12. IT MEANS HOW TO LIVE A TOUGH AND MOBILE LIFE WHOLE ROUND THE YEAR AND STILL BE HAPPY-ROUGH AND TOUGH, EVER READY EVEN IN THE DEAD OF NIGHT ON YOUR TOES TO SEE , MAY BE , ANY OF YOUR TRUCK HAS MET WITH AN ACCIDENT OR IS STOPPED AT A CHECK POST OR NOT! IT MEANS YOUR TEAM SHOULD BE ROUGH AND TOUGH AND EVERREADY
13. IT MAKES YOU AGGRESSIVE, SOMETIMES ABUSIVE ALSO AND SHOW TEMPER WHEN NEEDED TO GET YOUR WORK DONE, (THERE IS A DOWNSIDE TO THIS BUSINESS THAT A SET OF PEOPLE IN THIS UNORGANISED INDUSTRY DON’T APPRECIATE POLITE LANGUAGE)
14. IT MEANS THE PERSON WHO IS PRESENT AT THE RIGHT TIME AT THE RIGHT PLACE IS THE RIGHT PERSON IN TERMS OF THE NEED AND IS THE MOST IMPORTANT,
15. IT MEANS DOING WORK AT ANY COST, IT MEANS “BUYING” ANYONE AND APPRECIATING UNIVERSAL TRUTH THAT ALMOST ANYTHING CAN BE PURCHASED WITH MONEY, IT MEANS WHEN IN NEED GADHE KO BHI BAAP BANA DO- TU MERA SHER HAI, MERA RAJA BETA HAI
16. IT MEANS HOW YOU REACH THE DESTINATION IN SHORTEST TIME AND COMPLETE YOUR CONTRACT WITH LOWEST POSSIBLE COST,
17. IT MEANS YOU CARRY HEAVY LOADS BELOW AND LIGHTER LOADS ON THE TOP-BOTTOM HEAVY APPROACH FOR STABILITY
18. IT MEANS ADJUSTING HEAVY LOADS, SOMETIMES ODD SIZES TOO, SO THAT IT CAN PASS THROUGH ANY SERPENTINE ROADS IN INDIA
19. IT MEANS HOW YOU UTLISE THE SPACE IN A MUCH PROFITABLE WAY,
20. IT MEANS HOW WITH ONE OR TWO CUSTOMERS YOU COVER YOUR MAXIMUM COST OF FRIGHT OF THE TRUCK AND USE THE REST OF THE SPACE WITH WHATEVER GOODS YOU WANT- ALL THE PROFIT IS ALL YOURS! SIMPLY PUT, WITH MAIN CUSTOMERS YOU ENSURE YOUR SURVIVAL AND FOR PROFITS AND OTHER EXPENSES OTHER CUSTOMERS ARE ALWAYS THERE!
21. IT MEANS HOW IN ONE PHONE/MAIL, BEFORE ANYONE GOES TO THE SPOT, YOU VISIT THE CUSTOMER ON THE SPOT, INSPECT THE MATERIALS (THE CUSTOMER THINKS YOU ARE SERIOUS AND IS MORE LIKELY TO DO BUSINESS WITH YOU EVEN IF IT MEANS PAYING YOU MORE) AND QUOTE BEST POSSIBLE PRICE,
22. IT MEANS TAKING RISKS-THOUGH WITH EXPERIENCE THERE IS LESSER RISK.THOUGH THE RISK STILL REMAINS THERE AS THE GOODS MAY GET DAMAGED OR THERE MAY BE SHORTAGES DURING TRANSIT OR TRANS-SHIPMENT. TRANSPORTERS HAVE NOW FOUND OUT THE MODEL OF TAKING RISK CHARGES IN ADVANCE TO ENSURE SUCH LOSSES ARE COVERED- JUST LIKE AN INSURANCE COMPANY, MINUS THE HASSLES.
23. IT MEANS NEGOTIATING YOUR WAY TO REACH THE GOAL IN TIME AND EVEN TAKE SHORT-CUTS FOR IT!
24. IT MEANS GIVING CHANCE TO SMALL PLAYERS ALSO-TRYING OUT OR GIVING CHANCE TO NEW PLAYERS
25. IT MEANS JUGAAD (INCIDENTLY JUGAAD WORD HAS ENTERED THE FOREIGN MANAGEMENT DICTIONARY TOO). IT MEANS HOW IN MINIMUM OR BARE NECESSITIES YOU COMPLETE WORK. IT MEANS HOW IN DOING PATCH WORK AND CUTTING CORNERS YOU CAN MANAGE YOURWORK,
26. IT MEANS HOW YOU KEEP YOURSELF LEAN, MEAN AND FIT
27. IT MEANS YOU DO BUSINESS ONLY ON A PROFIT, IT MEANS WHENEVER YOU DO BUSINESS AT A LOSS YOU DO IT TO OBLIGE AND TAKE MILEAGE WITH HIGHER BILLS LATER ON,
28. IT MEANS WHATEVER THE CONTRACT AND WHOSOEVER PARTY IS THE APPROVED TRANSPORTER, YOU CAN STILL GET THROUGH THE ORDER AND GET THE FREIGHT RATES AS MUCH AS YOU WISH THROUGH MANY SOURCES AND WAYS, BECAUSE OF THE URGENCY OF THE SITUATION AND THERE IS NO CHOICE BUT TO TAKE RECOURSE TO PETTY TRANSPORTER.
29. IT MEANS TIE-UPS. SO WHAT IF YOU ARE SMALL? YOU HAVE TIE-UP WITH A BIG NAME AND THROUGH TIE-UP CAN REACH TO THOSE CUSTOMERS OR PLACES WHERE YOU DO NOT HAVE ANY PRESENCE,
30. IT MEANS YOU WORK 24X7 , 365 DAYS IN A YEAR,
31. IT MEANS PROMISES,
32. IT MEANS EMOTIONALLY LINKING THE CUSTOMER TO THE SAFETY AND TIMELY DELIVERY OF GOODS THROUGH YOUR SERVICES
33. IT MEANS HOW YOU CHASE FOR PAYMENTS EFFICENTLY ONCE THE WORK IS COMPLETE. WHO CAN BETTER KNOW IT THAN A TRANSPORTER-AFTER ALL HE HAS ALREADY PAID THE ENTIRE TRIP TO THE DESTINATION IN CASH WHETHER IT IS FOR DIESEL OR OTHER ROAD EXPENSES OR REPAIRS. OR EMIs FOR THE TRUCKS
34. IT MEANS HOW YOU MANAGE YOUR WORK THROUGH THE SYSTEM AND OFFICERS AND BUREAUCRACY.
35. IT MEANS HOW YOU GET WORD OF MOUTH PUBLICITY AND GET BUSINESS FROM OTHER GROUPS ALSO THROUGH REFERENCES
36. IT MEANS HOW THE CUSTOMER FORGIVES YOU FOR YOUR INITIAL FAULTS AND GIVES YOU MORE WORK,
37. IT MEANS HOW YOU DO MULTI TASKING, IT MEANS HOW YOU HAVE TO DEAL WITH A LOWLY PERSON ON THE STREETS TO THE CHAIRMAN OF A COMPANY,
38. IT MEANS SENDING HAPPINESS TO THE DESTINATION, CUSTOMER, & ULTIMATELY KEEP CUTOMER HAPPY-CUSTOMER IS THE KING! ETC.
THESE ARE SOME OF THE FACTS WHICH HAVE COME OUT IM MY MIND. THERE MAY BE MANY MORE WHICH MAY APPEAR LATER ON. BUT FOR THE MOMENT EVEN THESE FACTS ARE NO MEAN!
AS A MANAGEMENT STUDENT WHAT IS THE IMAGE THE UBIQUITOUS TRANSPORTER INSPIRES WHEN THE TERM TRANSPORTER POPS UP BEFORE YOU? TRANSPORTER IS, AFTER ALL, NOT A DEROGATORY TERM. DON’T EVEN TRY TO GIVE A REGIONAL TINGE TO THEM, ALLUDING THEM TO TYPICAL PUNJABI COMMUNITY, EVEN IF THE FACT IS THAT THE PUNJAB BODY TRUCKS AND SARDARS ARE PREVALENT TRANSPORTERS ALL OVER INDIA. LET US GET INTO THEIR SHOES OR RATHER GET INTO THE DRIVING SEAT OF THE TRANSPORTER AND TRY TO VIEW INTERESTING ASPECTS OF DAY TO DAY COMMON-SENSE BUSINESS APPROACH OF A TRANSPORTER AND WHAT IT MEANS TO BE A TRANSPORTER.
1. IT MEANS YOU ARE CONSTANTLY IN LOOK-OUT FOR NEW BUSINESSES EVEN IF YOU HAVE NO ASSET (NO TRUCK, OFFICE OR EVEN STAFF), IT MEANS SAYING THAT YOU OWN IT EVEN IF IT IS NOT YOURS!
2. IT MEANS HOW WITH MINIMUM INITIAL RESISTANCE YOU CAN START THE BUSINESS- JUST ON ONE TABLE AND CHAIR AND A BOARD AND YOUR BUISINESS STARTS!
3. IT MEANS HOW THROUGH A NETWORK OF AGENTS ALL OVER INDIA YOU BECOME AN ALL-INDIA TRANSPORTER EVEN THOUGH YOU MAY BE HAVING YOUR PRESENCE AND SET-UPS IN ONLY ONE OR TWO PLACES. THIS IS TRUE FOR INTERNATIONAL LOGISTICS SERVICE PROVIDERS ALSO.
4. IT MEANS START SMALL AND GRADUALLY BUILD-UP SCALE AND EXTEND YOUR INFRASTRUCTURE OF WAREHOUSES, VEHICLES AND MODERN SYSTEMS. ALL TOP LOGISTICS SERVICE PROVIDERS IN INDIA STARTED SMALL AND WITH ROUGH AND TOUCH IMAGE AND LATER ON ACQUIRED CORPORATE IMAGE OR SOPHISTICATION OR COMPUTERISATION. JIT OR RFID OR ONLINE TRACKING OR SAP OR ORGANISED INDUSTRY PLAYER IMAGE.CAME MUCH LATER. ITS ONLY RECENTLY THAT YOU FIND THE VENTURE CAPITALISTS TRUYING TO FIND INTERESTING STORIES IN THE LOGISTICS SPACE AND MANY FUNDINGS HAVE BEEN MADE IN THIS SPACE. IT ALSO MEANS HOW TO BUILD TRUST/REPUTATION OVER YEARS.
5. IT MEANS CONNECTING, NETWORKING, NO OFFICE (MOBILE WILL DO), IT MEANS HOW YOU LINK UP WITH AS MANY PERSONS AS POSSIBLE, YOUR MOBILS ARE SWITCHED ON 24X7.
6. IT MEANS HOW YOU KEEP YOUR SERVICE PROVIDERS HAPPY BY PAYING INSTANTLY, FREIGHT ON TO-PAY BASIS BY CASH AND GETTING BEST RATES FROM THEM THROUGH YOUR PROMPT PAYMENT REPUTATION SO THAT NEXT TIME YOU DON’T HAVE TO BARGAIN HARDER.
7. IT MEANS YOU ARE AN IMPORTANT AND RESPONSIBLE CITIZEN OF THE COUNTRY WHO IS SOMETIMES ENTRUSTED WITH ENVIOUS TASK OF SUPPLYING RELIEF AND MEDICAL AND FOOD SUPPLIES TO THE MOST DIFFICULT OF TERRAINS AND TROOPS IN MOST CATASTROPHIC CONDITIONS AND EMERGENCY SITUATIONS, ANYWHERE IN THE COUNTRY AND EVEN OVERSEAS, SAFELY AND ON TIME.
8. IT MEANS WHEN THE CUSTOMER HAS BOUGHT OR IMPORTED AN EXPENSIVE GOODS OR MACHINERY OR A PAINTING IN INDIA, SAY MUMBAI, HE WILL NOT MIND TO SHELL EXTRA MORE TO MAKE THE GOODS REACH SAFELY AT THE DESIRED DESTINATION, SAY DELHI EVEN IF IT MEANS PAYING A BIG AMOUNT.
9. IT MEANS GETTING ANYTHING AT WHATEVER PRICE TO THE DESIRED DESTINATION. SOMETIMES IT MAY MEAN EVEN SUPPLYING THE LONELY PACK OF CUBAN CIGAR, ONLY AVAILABLE FROM A PARTICULAR SHOP IN SOUTH MUMBAI, WITHIN 8 HOURS AT ANY COST, TO THE CHAIRMAN OF THE HOTEL GROUP WHO HAPPENS TO COME ALL THE WAY FROM ABROAD JUST TO ATTEND THE OPENING CEREMONY OF THE 5 STAR HOTEL AT JAIPUR, BUT THE ORGANISERS HAD, SOMEHOW, IN THE MIDST OF OTHER PREPARATIONS MISSED THAT THE CHAIRMAN WAS VERY FOND OF THE PARTICULAR CIGAR AND HE WOULD BE ANGRY IF HE IS NOT PROVIDED WITH THE PARTICULAR CIGAR! (OF COURSE, LATER ON THE TRANSPORTER CHARGES THE HOTEL A FORTUNE FOR THIS BILL AND HE IS EARNESTLY PAID!)
10. IT MEANS HOW TO MAKE FAT BILLS – CHARGING FOR A NUMBER OF SERVICES RENDERED UNDER DIFFERENT HEADS RATHER THAN A LUMPSUM - EHOUGH TO CONFUSE THE CUSTOMER AND COMPEL HIM TO PAY A LARGER SUM.
11. IT MEANS, YOU KNOW HOW TO ADJUST MANY GOODS IN ONE CONSIGNMENT AND IN THE PROCESS OF COLLECTION OF GOODS AT YOUR GODOWN, IT MAY TAKE SOME TIME, SO MEANWHILE YOU HAVE TO TELL SMALL LIES AND USE THEM TO YOUR ADVANTAGE TO GAIN TIME. SOMETIMES. IT MEANS TAKING USE OF CURRENT NEWS TO OUR ADVANTAGE AND SAYING TO PARTIES THAT YOUR GOODS WILL GET DELAYED, YOU CAN TAKE ADVANTAGE OF SUCH NEWS AS THERE ARE FLOODS, THERE IS ARSON IN CENTRAL INDIA, THERE IS BACKLASH ON NORTH INDIANS IN MUMBAI, YOU CAN SAY THE ROADS ARE BLOCKED DUE TO COMMONWEALTH GAMES IN DELHI, YOU CAN EVEN SAY TRAIN HAS NOT LEFT THE STATION. THE LEASE WAS NOT OPENED TODAY,ETC ETC. YOU CAN SAY THERE IS HEAVY RAINS IN MUMBAI, MAHARASHTRA, PUNJAB,. YOU CAN SAY THE ONLY BRIDGE LINKING THE NORTH EAST IS HEAVILY JAMPACKED AND THERE IS NO WAY TO REACH THERE FOR AT LEAST ONE WEEK. YOU CAN SAY THERE IS HEAVY SNOWFALL IN JAMMU-SRINAGAR NATIONAL HIGHWAY AND TRAFFIC IS STANDSTILL FOR ONE WEEK, SO ON AND SO FORTH
12. IT MEANS HOW TO LIVE A TOUGH AND MOBILE LIFE WHOLE ROUND THE YEAR AND STILL BE HAPPY-ROUGH AND TOUGH, EVER READY EVEN IN THE DEAD OF NIGHT ON YOUR TOES TO SEE , MAY BE , ANY OF YOUR TRUCK HAS MET WITH AN ACCIDENT OR IS STOPPED AT A CHECK POST OR NOT! IT MEANS YOUR TEAM SHOULD BE ROUGH AND TOUGH AND EVERREADY
13. IT MAKES YOU AGGRESSIVE, SOMETIMES ABUSIVE ALSO AND SHOW TEMPER WHEN NEEDED TO GET YOUR WORK DONE, (THERE IS A DOWNSIDE TO THIS BUSINESS THAT A SET OF PEOPLE IN THIS UNORGANISED INDUSTRY DON’T APPRECIATE POLITE LANGUAGE)
14. IT MEANS THE PERSON WHO IS PRESENT AT THE RIGHT TIME AT THE RIGHT PLACE IS THE RIGHT PERSON IN TERMS OF THE NEED AND IS THE MOST IMPORTANT,
15. IT MEANS DOING WORK AT ANY COST, IT MEANS “BUYING” ANYONE AND APPRECIATING UNIVERSAL TRUTH THAT ALMOST ANYTHING CAN BE PURCHASED WITH MONEY, IT MEANS WHEN IN NEED GADHE KO BHI BAAP BANA DO- TU MERA SHER HAI, MERA RAJA BETA HAI
16. IT MEANS HOW YOU REACH THE DESTINATION IN SHORTEST TIME AND COMPLETE YOUR CONTRACT WITH LOWEST POSSIBLE COST,
17. IT MEANS YOU CARRY HEAVY LOADS BELOW AND LIGHTER LOADS ON THE TOP-BOTTOM HEAVY APPROACH FOR STABILITY
18. IT MEANS ADJUSTING HEAVY LOADS, SOMETIMES ODD SIZES TOO, SO THAT IT CAN PASS THROUGH ANY SERPENTINE ROADS IN INDIA
19. IT MEANS HOW YOU UTLISE THE SPACE IN A MUCH PROFITABLE WAY,
20. IT MEANS HOW WITH ONE OR TWO CUSTOMERS YOU COVER YOUR MAXIMUM COST OF FRIGHT OF THE TRUCK AND USE THE REST OF THE SPACE WITH WHATEVER GOODS YOU WANT- ALL THE PROFIT IS ALL YOURS! SIMPLY PUT, WITH MAIN CUSTOMERS YOU ENSURE YOUR SURVIVAL AND FOR PROFITS AND OTHER EXPENSES OTHER CUSTOMERS ARE ALWAYS THERE!
21. IT MEANS HOW IN ONE PHONE/MAIL, BEFORE ANYONE GOES TO THE SPOT, YOU VISIT THE CUSTOMER ON THE SPOT, INSPECT THE MATERIALS (THE CUSTOMER THINKS YOU ARE SERIOUS AND IS MORE LIKELY TO DO BUSINESS WITH YOU EVEN IF IT MEANS PAYING YOU MORE) AND QUOTE BEST POSSIBLE PRICE,
22. IT MEANS TAKING RISKS-THOUGH WITH EXPERIENCE THERE IS LESSER RISK.THOUGH THE RISK STILL REMAINS THERE AS THE GOODS MAY GET DAMAGED OR THERE MAY BE SHORTAGES DURING TRANSIT OR TRANS-SHIPMENT. TRANSPORTERS HAVE NOW FOUND OUT THE MODEL OF TAKING RISK CHARGES IN ADVANCE TO ENSURE SUCH LOSSES ARE COVERED- JUST LIKE AN INSURANCE COMPANY, MINUS THE HASSLES.
23. IT MEANS NEGOTIATING YOUR WAY TO REACH THE GOAL IN TIME AND EVEN TAKE SHORT-CUTS FOR IT!
24. IT MEANS GIVING CHANCE TO SMALL PLAYERS ALSO-TRYING OUT OR GIVING CHANCE TO NEW PLAYERS
25. IT MEANS JUGAAD (INCIDENTLY JUGAAD WORD HAS ENTERED THE FOREIGN MANAGEMENT DICTIONARY TOO). IT MEANS HOW IN MINIMUM OR BARE NECESSITIES YOU COMPLETE WORK. IT MEANS HOW IN DOING PATCH WORK AND CUTTING CORNERS YOU CAN MANAGE YOURWORK,
26. IT MEANS HOW YOU KEEP YOURSELF LEAN, MEAN AND FIT
27. IT MEANS YOU DO BUSINESS ONLY ON A PROFIT, IT MEANS WHENEVER YOU DO BUSINESS AT A LOSS YOU DO IT TO OBLIGE AND TAKE MILEAGE WITH HIGHER BILLS LATER ON,
28. IT MEANS WHATEVER THE CONTRACT AND WHOSOEVER PARTY IS THE APPROVED TRANSPORTER, YOU CAN STILL GET THROUGH THE ORDER AND GET THE FREIGHT RATES AS MUCH AS YOU WISH THROUGH MANY SOURCES AND WAYS, BECAUSE OF THE URGENCY OF THE SITUATION AND THERE IS NO CHOICE BUT TO TAKE RECOURSE TO PETTY TRANSPORTER.
29. IT MEANS TIE-UPS. SO WHAT IF YOU ARE SMALL? YOU HAVE TIE-UP WITH A BIG NAME AND THROUGH TIE-UP CAN REACH TO THOSE CUSTOMERS OR PLACES WHERE YOU DO NOT HAVE ANY PRESENCE,
30. IT MEANS YOU WORK 24X7 , 365 DAYS IN A YEAR,
31. IT MEANS PROMISES,
32. IT MEANS EMOTIONALLY LINKING THE CUSTOMER TO THE SAFETY AND TIMELY DELIVERY OF GOODS THROUGH YOUR SERVICES
33. IT MEANS HOW YOU CHASE FOR PAYMENTS EFFICENTLY ONCE THE WORK IS COMPLETE. WHO CAN BETTER KNOW IT THAN A TRANSPORTER-AFTER ALL HE HAS ALREADY PAID THE ENTIRE TRIP TO THE DESTINATION IN CASH WHETHER IT IS FOR DIESEL OR OTHER ROAD EXPENSES OR REPAIRS. OR EMIs FOR THE TRUCKS
34. IT MEANS HOW YOU MANAGE YOUR WORK THROUGH THE SYSTEM AND OFFICERS AND BUREAUCRACY.
35. IT MEANS HOW YOU GET WORD OF MOUTH PUBLICITY AND GET BUSINESS FROM OTHER GROUPS ALSO THROUGH REFERENCES
36. IT MEANS HOW THE CUSTOMER FORGIVES YOU FOR YOUR INITIAL FAULTS AND GIVES YOU MORE WORK,
37. IT MEANS HOW YOU DO MULTI TASKING, IT MEANS HOW YOU HAVE TO DEAL WITH A LOWLY PERSON ON THE STREETS TO THE CHAIRMAN OF A COMPANY,
38. IT MEANS SENDING HAPPINESS TO THE DESTINATION, CUSTOMER, & ULTIMATELY KEEP CUTOMER HAPPY-CUSTOMER IS THE KING! ETC.
THESE ARE SOME OF THE FACTS WHICH HAVE COME OUT IM MY MIND. THERE MAY BE MANY MORE WHICH MAY APPEAR LATER ON. BUT FOR THE MOMENT EVEN THESE FACTS ARE NO MEAN!
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